Post by account_disabled on Mar 13, 2024 1:07:12 GMT -6
News Influencer Marketing: the Evian-Chiara Ferragni case The new episode dedicated to News on Influencer Marketing today talks to you about the national Chiaretta: in fact there is a lot of talk about the new limited edition bottle, branded by Chiara Ferragni for Evian. The sensation caused by the new bottle mainly concerns its price: 8 euros for 0.75cl of still water! This indiscretion has made the rounds on social media, with protests, controversies, all united against this marketing initiative. Let's say that after the Alitalia case and the branded flight dedicated entirely to the wedding of the Fedez-Ferragni couple, the well-known fashion blogger has become the object of constant teasing and controversy from her haters.
In fact, a few days ago the hilarity aroused over a post that portrayed Ferragni with her sister, intent Find Your Phone Number on eating a slice of pizza, with their pizzas still whole. Heavens open and social media goes wild with never-ending memes and controversies. Evian-Chiara Ferragni: the "announced" scandal The new marketing initiative launched by Evian in order to gain visibility for its brand was to create a 0.75 branded bottle dedicated to the young Italian blogger, but the price, as mentioned, did not go down well with the people of the internet. The controversy rages on social media: from Instagram, to Facebook, to Twitter, in newspapers and on TV: there is nothing but talk about the matter. Whether it was intentional or not (I think it was a smart move by Evian to get people talking about it and the data linked to Evian searches on Google proves it), it is not the first case of a limited edition .
Before Chiara Ferragni, in fact, Evian had already chosen personalities of the caliber of Kenzo, Alexander Wang, Paul Smith, Elie Saab, Christian Lacroix and Jean Paul Gaultier as testimonials and even in that case the price has always been high: from 8 euros up to 14 dollars for the bottle signed by Gaultier, useful for collectors and fans of the well-known characters. evian Surge in Google searches on “Evian” The luxury water market The Evian-Chiara Ferragni case demonstrates how the water sector is segmenting towards a new market niche: the luxury water segment! This is demonstrated by the report by Zenith International, taken up by Fatto Quotidiano, where it emerges that the global market for luxury waters accounts for over 12% of the total world market for packaged waters , with a turnover of around 15 billion dollars a year.
In fact, a few days ago the hilarity aroused over a post that portrayed Ferragni with her sister, intent Find Your Phone Number on eating a slice of pizza, with their pizzas still whole. Heavens open and social media goes wild with never-ending memes and controversies. Evian-Chiara Ferragni: the "announced" scandal The new marketing initiative launched by Evian in order to gain visibility for its brand was to create a 0.75 branded bottle dedicated to the young Italian blogger, but the price, as mentioned, did not go down well with the people of the internet. The controversy rages on social media: from Instagram, to Facebook, to Twitter, in newspapers and on TV: there is nothing but talk about the matter. Whether it was intentional or not (I think it was a smart move by Evian to get people talking about it and the data linked to Evian searches on Google proves it), it is not the first case of a limited edition .
Before Chiara Ferragni, in fact, Evian had already chosen personalities of the caliber of Kenzo, Alexander Wang, Paul Smith, Elie Saab, Christian Lacroix and Jean Paul Gaultier as testimonials and even in that case the price has always been high: from 8 euros up to 14 dollars for the bottle signed by Gaultier, useful for collectors and fans of the well-known characters. evian Surge in Google searches on “Evian” The luxury water market The Evian-Chiara Ferragni case demonstrates how the water sector is segmenting towards a new market niche: the luxury water segment! This is demonstrated by the report by Zenith International, taken up by Fatto Quotidiano, where it emerges that the global market for luxury waters accounts for over 12% of the total world market for packaged waters , with a turnover of around 15 billion dollars a year.