Post by kmstfatema on Mar 8, 2024 23:33:35 GMT -6
An effective performance marketing campaign includes the use of different tools, chosen based on what you want to communicate. Among the most used ones we find Direct Email Marketing , i.e. the sending of promotional messages via email. The possibility of combining graphics and text with a link to the company website and/or optimized landing pages makes the DEM truly effective and versatile. Once the campaign objectives have been decided, is it possible to estimate the cost of sending DEM and what are the variables that influence it most? In this article we will distinguish the different phases into which this process is divided, their role as a whole and the importance of professional advice in this regard. DEM sending cost: the creativity phase When a company turns to a digital company to create a Direct Email Marketing campaign, it must consider this process as the union of different components , interdependent on each other and necessary for the success of the work.
To simplify the definition of the email marketing campaign Germany Telegram Number Data cost, we will divide this analysis into two parts, linked to creativity and message sending. The first step, when making the brief with the client, is the definition of the objectives to be achieved: find new clients? Position the brand? Bring more people into your physical or e-commerce store? Each of these declinations profoundly influences the subsequent creative process, both in the textual content and in the graphic interface. Imagine, for example, a promotional email sent by a shop specializing in the sale of tech products. Wanting to include various elements in the message such as an opening image with a highlighted promotion, a gallery of the best-selling products, a list of the store's strengths and other textual content, it will be necessary to integrate all this information into a suitable template , which knows how to guide the reader's attention and enhance key information.
To obtain maximum performance it is necessary to develop both the textual and graphic components , designing them in relation to the specific campaign, thus adapting the language used and the register to the desired target. The more information entered and the complexity of the interface, the higher the amount of work presumably will be required to complete the project. The actual cost of sending emails Once the objectives to be achieved, the language to be used and the creativity have been defined, the second phase of the process is dedicated to the actual sharing of messages . The two key points around which the DEM sending cost revolves are the choice of the platform from which the emails are shared and the total number of messages sent.
To simplify the definition of the email marketing campaign Germany Telegram Number Data cost, we will divide this analysis into two parts, linked to creativity and message sending. The first step, when making the brief with the client, is the definition of the objectives to be achieved: find new clients? Position the brand? Bring more people into your physical or e-commerce store? Each of these declinations profoundly influences the subsequent creative process, both in the textual content and in the graphic interface. Imagine, for example, a promotional email sent by a shop specializing in the sale of tech products. Wanting to include various elements in the message such as an opening image with a highlighted promotion, a gallery of the best-selling products, a list of the store's strengths and other textual content, it will be necessary to integrate all this information into a suitable template , which knows how to guide the reader's attention and enhance key information.
To obtain maximum performance it is necessary to develop both the textual and graphic components , designing them in relation to the specific campaign, thus adapting the language used and the register to the desired target. The more information entered and the complexity of the interface, the higher the amount of work presumably will be required to complete the project. The actual cost of sending emails Once the objectives to be achieved, the language to be used and the creativity have been defined, the second phase of the process is dedicated to the actual sharing of messages . The two key points around which the DEM sending cost revolves are the choice of the platform from which the emails are shared and the total number of messages sent.